picture of Violina Rindova Violina Rindova
... is the Zlotnik Family Chair and the Herb Kellelher Chair in Entrepreneurship at the McCombs School of Business, University of Texas at Austin and a Fellow of the IC2 Institute of University of Texas at Austin. Her research focuses on... More

Program Chair

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Associate Program Chair

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Reps at Large 2018

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Reps at Large 2019

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Behavioral Strategy

The Behavioral Strategy Interest Group promotes research that applies cognitive and social psychology to strategic management theory and practice. Our aim is to ground strategic management in realistic assumptions about human cognition, emotion, and social interaction. We welcome research from many methodological traditions, from the quantitative (experiments, mathematical modelling, simulations, statistical field studies, brain imaging) to the qualitative (grounded theory, ethnography, textual analysis). We ask questions such as: What are the psychological underpinnings of the leading theories in strategic management? How do individual cognition and behavior scale to collective behavior in firms? Can an improved “psychological architecture of the firm” lead to competitive advantage? Topic areas of research include:

  • Bounded rationality in competitive markets
  • Cognition and decision making; cognitive biases and heuristics
  • Cognitive schema and management perception
  • Individual and collective beliefs and ideologies
  • Prospect theory, reference points, and risk-taking
  • Emotions, motivations, personalities, and pathologies
  • The psychology of bargaining and organizational politics
  • Anomalies in strategic learning
  • The social psychology of group decision making

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