Jeffrey G. York is an Associate Professor of Strategy and Entrepreneurship, Research Director for the Deming Center for Entrepreneurship, and Shane Faculty Scholar at the University of Colorado, Boulder. He received his PhD from the Darden School of Business at the University of Virginia. Professor York’s teaching and research are focused on environmental entrepreneurship, the simultaneous creation of ecological and economic goods. He is interested in how and why entrepreneurs create new products, services, and industries that reduce environmental degradation. He teaches classes in business planning, entrepreneurial thinking and environmental ventures at the undergraduate, MBA and PhD levels. Professor York has published research in journals such as the Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, Organization Science, and Strategic Management Journal. He serves as a Field Editor for the Journal of Business Venturing and on the editorial boards of the Academy of Management Journal, Entrepreneurship Theory & Practice, and Strategic Entrepreneurship Journal.