Will Mitchell is a Professor of Strategic Management in the Rotman School of Management at the University of Toronto, where he holds the Anthony S. Fell Chair in New Technologies and Commercialization. Will studies business dynamics in developed and emerging markets, investigating how businesses change as their competitive environments change and, in turn, how the business changes contribute to ongoing corporate and social performance. Will teaches courses in business dynamics, emerging market strategy, corporate strategy, health sector management, entrepreneurship, and pharmaceutical strategy. He has a visiting appointment at the Duke University Medical School, in Durham, North Carolina. Will is a research fellow at Rotman’s Center for Health Sector Strategy and co-academic director of Rotman’s Global Executive MBA in Health and Life Sciences (GEMBA-HLS). Will is co-editor of Health, Management, Policy, and Innovation (HMPI), a consulting editor for the Strategic Management Journal, and a board member of Neuland Laboratories, Hyderabad, India.