Violina Rindova is the Captain Henry W. Simonsen Chair in Strategic Entrepreneurship and the Research Director of the Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business, University of Southern California. She teaches and studies strategic innovation -- how firms create value, intangible assets, and new market opportunities through unconventional strategies across a variety of industry contexts. Her work has been published in the premier management journals and has been covered frequently in the business media, including the Economist, the New York Times, and the Washington Post. She is the recipient of multiple grants and awards, including the “Thought Leadership” award from the Entrepreneurship Division of the Academy of Management (2009), and the award for outstanding scholarly contribution from Strategic Organization (2012). She served as an Associate Editor of the Academy of Management Review and is currently part of the leadership team of the Behavioral Strategy Group of the Strategic Management Society.