R. Scott Livengood represents the W. P. Carey School of Business’ Department of Management and Entrepreneurship as a clinical assistant professor of strategy and entrepreneurship. Professor Livengood arrives from the University of Texas at Austin where he was a lecturer of strategy and entrepreneurship and the assistant director of the Herb Kelleher Center for Entrepreneurship, Growth, and Renewal. He was previously at The Ohio State University’s Department of Management and Human Resources and at the Warrington College of Business Administration at the University of Florida, where he taught as an assistant professor of strategy and entrepreneurship in the college’s Department of Management. His areas of expertise include: Cognition (organizational identity, identity domain theory, sensemaking), Competition (competitive dynamics, multi-market contact), and Entrepreneurship (optimism, microfinance, crowdfunding, novelty, criminal, business planning). An avid traveler, Professor Livengood has visited 71 countries around the world and all 50 of the United States. He is also fluent in Japanese and is learning Spanish. He became an Ironman in June, 2018 in Boulder, CO.