Pei SUN is Professor of Economics and Strategy at the School of Management, Fudan University, Shanghai, China. He received his Ph.D. in business and management economics from Judge Business School, University of Cambridge, U.K. His research concerns how firm strategies respond to, manage, and exploit institutional complexity and changes in emerging economies. He has published papers in renowned academic journals such as Academy of Management Journal, Academy of Management Perspectives, Journal of International Business Studies, Journal of Management, and Journal of Management Studies. He is currently Associate Editor of British Journal of Management and seves on the editorial boards of the Journal of International Business Studies and the Journal of World Business. He is a frequent commentator on Chinese economic and business issues in global media (e.g., Financial Times), and has provided policy advice and consulting service to numerous multinational and domestic companies in China.