Carine Peeters is Professor in Strategy at Vlerick Business School and chairs the Area Entrepreneurship, Governance and Strategy of the school. Before joining Vlerick, she worked at the Université libre de Bruxelles - Solvay Brussels School of Economics and Management -, and at Duke University - Fuqua School of Business – in the USA. Besides delivering hands-on sessions in multiple open-enrollment and company-specific executive education programmes as well as facilitating strategy workshops for corporate clients, she is involved in actionable research where she works closely with companies to uncover and share best practices in strategy. The question of how established companies can evolve their strategy to succeed amidst changing market conditions is central to her work. She has won several research awards and grants, and her work has been published in journals such as Strategic Management Journal, Journal of International Business Studies, Organization Science, and Organization Studies. She also serves as senior editor for the Management and Organization Review, and is a member of the editorial board of the Strategic Management Journal and the review board of Global Strategy Journal.