SMS

Carla Schmitzberger
Havaianas, Alpargatas S.A

Carla has a 30 year career primarily in Marketing – and has a passion for consumer understanding. She has a degree in Chemical Engineering from Cornell University in Ithaca, NY, USA. She started her career in 1984 at Procter & Gamble in Frankfurt, Germany as a Technical Brand Manager. After relocating back to São Paulo, Brazil, she joined Johnson & Johnson in a Marketing role. When P&G entered the Brazilian market via an acquisition (Phebo) she rejoined P&G, where she developed a career in managing brands in various segments (in personal care, beauty care, paper, detergents and cosmetics) in São Paulo, Brazil and in Toronto, Canada. In 1997 she made a move to financial services - Credit Cards at Citibank – a business fascinating due to the amount of data available on consumer behavior. Since March, 2006 Carla is the Global Director for the Sandals Division at Alpargatas responsible for the Havaianas and Dupé businesses. She currently manages the global Sandals Business which includes: Brasil, Alpargatas USA (established in 2007) and Alpargatas EMEA (established in 2008) subsidiaries as well as the export operations (59 countries with a presence via Distributors) for both brands.