Anna Plotnikova is Assistant Professor of Strategic Change at Vrije Universiteit Amsterdam (the Netherlands). Her research interests revolve around strategy processes and practices with a particular focus on how both change in the context of digital transformation. In addition, Anna's research focuses on strategy professionals as one of the core group of actors in strategizing activities. Also, Anna's practical experience further enhanced her interest in the field of SAP research - she worked as a project manager within a consulting organization before starting her academic career and had a close collaboration with strategy practitioners as a part of her Industrial PhD. Going forward, Anna would like to become more active in the Strategy Practice Interest Group.