Jon J. Moon is Professor of International Business and Strategy at Korea University Business School, Korea University. He received his PhD in managerial science and applied economics from the Wharton School of the University of Pennsylvania, and MSc in economics from the London School of Economics. His research interests include nonmarket strategy, global strategy, corporate social responsibility, and environmental sustainability, and he teaches courses at the MBA and undergraduate levels on international business, corporate strategy, corporate social responsibility, and social entrepreneurship. His work has appeared in Strategic Management Journal, Journal of International Business Studies, Production and Operations Management, Journal of Business Ethics, B.E. Journal of Economic Analysis and Policy, and Journal of International Management, among others. Before joining Korea University, he taught at Shanghai Jiao Tong University.