SMS

Christian M. Ringle
Hamburg University of Technology

Christian M. Ringle is a Full Professor and Managing Director of the Institute for Human Resource Management and Organizations at the Hamburg University of Technology (TUHH) and Visiting Professor at the Faculty of Business, and Law Professor at the University of Newcastle (Australia). His research mainly addresses the management of organizations, strategic and human resource management, as well as quantitative methods for business and market research. His research in these fields has been published in well-known journals such as Advances in International Marketing, International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, and MIS Quarterly. He co-authored the textbook on PLS-SEM and is co-founder of SmartPLS, a software tool with a graphical user interface for the application of the partial least squares structural equation modeling (PLS-SEM) method.