SMS

Sabine Baumann
Jade University of Applied Sciences

Sabine Baumann is Professor for Business Administration in the College of Management, Information, Technology at Jade University in Germany. Before rejoining academia she worked for Bertelsmann, Germany’s largest media conglomerate, in various positions including director of the Content Management Competence Center. In 2016 she received the Barry Sherman Teaching award of the Media Management, Economics and Entrepreneurship division of the Association for Education in Journalism and Mass Communication. Her research areas are interdisciplinary, involving either changes in business models due to new technologies or the strategic exploitation of network structures. She serves on the editorial board of the Journal of Media Business Studies and the Journal of Media Innovations. Her research has been published in leading journals such as the Journal of Media Innovations, the International Journal on Media Management, IEEE Xplore, International Business and Economics Review, and Journal of Business Economics. She currently serves as Representative-at-Large in the SMS Teaching Division.