Anoop Menon is an Assistant Professor of Management at the Wharton School, University of Pennsylvania. He completed his doctoral studies in Strategy from the Harvard Business School. Anoop Menon is interested in the role of cognition in strategy, focusing on the processes by which strategic leaders interpret business situations, search for courses of action, foresee the consequences of different choices, and make strategic decisions. His research has received recognition including the Wyss Award for Excellence in Doctoral Research at the Harvard Business School, and one of his papers is currently a Finalist for Best Conference Paper Prize at the Strategic Management Society Annual Conference. Anoop Menon teaches elective courses on competitive strategy in both the undergraduate and MBA programs at Wharton.