Kathleen Eisenhardt is the S. W. Ascherman M.D. Professor and Co-director of the Stanford Technology Ventures Program at Stanford University. She is the coauthor of "Simple Rules: How to Thrive in a Complex World" and "Competing on the Edge: Strategy as Structured Chaos", which won the George R. Terry Book Award. Kathleen Eisenhardt's research focus is strategy and organization, especially in technology-based companies and high-velocity industries. She is currently studying the use of heuristics and other cognitive strategies, strategic interaction in new markets and novel ecosystems, and strategy making by boards of directors. She was recently noted as most cited research author in strategy and organization studies for the past 25 years. Kathleen Eisenhardt consults at senior levels with firms in industries ranging from Internet, telecommunications, software, and biotech to agribusiness, semiconductors, and clean tech.Among her awards are the Dan and Mary Lou Schendel Best Paper Prize and the CK Prahalad Award from SMS, and the Scholarly Contribution to Management award from AOM. She is a Fellow of the Strategic Management Society and Academy of Management, and has served as a Fellow of the World Economic Forum (Davos) and the Clinton Global Initiative.