Allègre Hadida is a Senior Lecturer (Associate Professor) in Strategy and the Director of the MPhil in Management programme at the University of Cambridge Judge Business School, and a Fellow of Magdalene College, Cambridge. Her research focuses on strategy and performance in the creative, arts and media industries, and on creativity in business. Allègre received her PhD from HEC Paris. She was a Visiting Scholar at UCLA in 1998 and has held visiting positions at CRG-Ecole Polytechnique, Paris (2006), MIT (2007), Tel Aviv University (2012) and HEC Paris (since 2003). In 2011, she became a member of the Scientific Committee and the Head of the Strategy Track at AIMAC (International Association for Arts and Cultural Management). Allègre Hadida has won numerous awards for her teaching, including the Cambridge MBA Professor of the Year Award in 2010 and 2013 and the CJBS Faculty Teaching Prize in 2011 and 2013.