Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass Business School, City, University of London. The research group at Cass is one of the strongest research groups in strategy in Europe and has in the last 10 years won 6 times over the accolade of being in the top 10 for strategy teaching for MBAs according to the London Financial Times. Charles is famous for his strategy insights into the management of mature firms, his work on networked organizations, and the management of young-high-technology firms, through his writing in outlets such as Harvard Business Press, his academic work, his consultancy advice to large and small firms, and his engagement with policy makers. Recently, Charles has become one of the leading global thinkers on the topic of Business Models. Supported by a team of co-researchers, investigating many sectors influenced by digital technology, with more than £1.5 million of research funding from RCUK, EU, Mack Institute-Wharton School, and Cass the results are visible through the website www.businessmodelzoo.com and academic writing. His honors include being a senior fellow at the Wharton School, University of Pennsylvania since 2010, Editor-in-chief of Long Range Planning 1999-2010, Fellow of the Strategic Management Society, Fellow of Academy of Social Sciences, and Fellow of British Academy of Management.