Laura Poppo is the Donald and Shirley Clifton Chair in Leadership at the University of Nebraska-Lincoln. She received her PhD from the Wharton School, University of Pennsylvania and has been on the faculty of Washington University, Virginia Tech, and University of Kansas. She is known globally as a thought leader for her research in strategy, which has influenced scholars in many disciplines, including, economics, law, accounting, marketing, supply chain management, and strategic management, and has generated over 6800 goggle citations. Her research interests include: outsourcing, alliances, vertical integration, contracting, and trust, including the context of doing business in China. Her current research examines problem-solving, creativity, innovation, identity, and trust-repair. Poppo’s passion for research transfers to her teaching of undergraduates, graduate students, and working professionals, including employees at AIG, University of Kansas Medical Center, ABWA, Westar Energy, ProPharma Group, and Boys and Girls Club. Based on empirically validated decision logics, frameworks, and best practices, she teaches strategic leaders how to improve their decision-making and problem-solving, an approach that is recognized through teaching awards, most recently the Bubb Award, a student-voted recognition. For Poppo, the value of research and teaching is to make hard decisions easier.