Nicole Coviello is the Research Director of the Lazaridis Institute for the Management of Technology Enterprises. She is also the inaugural Lazaridis Research Professor, and Professor of Marketing. Nicole has held academic appointments in New Zealand, Canada and Finland. Her research is in the context of technology firms where she studies topics at the intersection of marketing strategy, international business and entrepreneurship. She is an Associate Editor at the Journal of Business Venturing. In 2014, Nicole was ranked as the number two scholar worldwide in International Marketing. She was also ranked eighteenth in the world for International Business and was the only female in the ‘top 20’ list for that area. She is engaged with research programmes in Canada, Spain, France, Finland and Germany, and supervises a great team of five PhD students at the Lazaridis School. She also works alongside tech firms in Kitchener-Waterloo and our accelerator, Communitech.