Dan Schendel is the Blake Family Endowed Chair Emeritus in Strategic Management at the Krannert Graduate School of Management, Purdue University. His research work was the first to take new empirical directions in the strategy field away from traditional case methods by developing and testing mathematical performance models of strategy in the early 1970s. He has also done work on turnaround strategies, strategy across the life cycle, generic strategies, strategic groups, and planning systems. He is the author of a number of articles and cases in these and other related topic areas that have appeared in numerous leading publications. Dan Schendel is a fellow of the Academy of Management and is the former Dean of the SMS Fellows. He is also the founding president of the SMS. He received his doctorate from Stanford University.