Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, founder and director of Strategy Works/ Strategy Academy and writer of several internationally leading books and texts on the topic of strategy. His interest is in understanding how leaders make decisions about the future, which combines the (economically driven) strategy field and the (psychology driven) field of leadership. Bob de Wit holds a bachelor's degree in Psychology from Utrecht University, and an MBA and PhD degree in Management Science from the Erasmus University Rotterdam. He was a professor in strategic management at the Rotterdam School of Management from 1986 to 1996. Currently he is Professor of Strategic Leadership at Nijenrode Business University, the Open University and at the Maastricht School of Management in the Netherlands. He is also member of the Academic Council of the Ecole Nationale des Ponts et Chaussées in Paris. However, most of his time is spent managing the two companies, and working as consultant/coach and trainer. He works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth, but his clients also include various medium-sized companies, searching for ways to expand and internationalize.