Martina Pasquini is Assistant Professor of Strategy at IE University / IE Business School since September 2014. Previously she had the same position at Southampton Business School (UK). Her research interests are at the intersection of technology strategies, and innovation management with a particular attention on the role of demand, users, and communities of values. Recently, she has been granted research funds by the EU Horizon2020 measure through the Marie Curie Program and by the Spanish Ministry of Science and Innovation for her research in strategies of shared value creation. She currently teaches Strategic Management and Research Methods at undergrad level, and she has also taught Entrepreneurship & Innovation, Global Entrepreneurship, Techniques for Innovation Management at Master level in leading European Universities. Her works have been published on international journals like Journal of Business Venturing.