Sonali K. Shah is an Assistant Professor and Buerk Fellow at the University of Washington’s Foster School of Business and a Fellow of the Alfred P. Sloan Foundation. She joined the University of Washington faculty in 2007. Her research examines how managers can harness the power and creativity of innovation communities to increase their organization’s chances of commercializing highly profitable and breakthrough products. She is currently studying the processes by which new products, markets, and industries emerge. Her research is supported by grants from the Ewing Marion Kauffman and Alfred P. Sloan Foundations. Sonali Shah received her Ph.D. from the Massachusetts Institute of Technology. Prior to completing graduate school, she worked with technology clients at Morgan Stanley & Co. and at McKinsey & Co.