Steven Postrel is a Lecturer and researcher at the Paul Merage School of Business at the University of California at Irvine. He has taught at UCLA's Anderson School of Management, Northwestern University’s Kellogg Graduate School of Management, and Southern Methodist University’s Cox School of Business, and has instructed undergraduates as well as full-time, part-time, and executive MBAs. His published work contains empirical and theoretical research on knowledge specialization and integration, organizations and impulse control, the usefulness of game theory in business strategy, retail pricing, and technology standards competition. He has strong research interests in positioning analysis and theories of competitive advantage, as well as problems of product design and development. His work has appeared in Strategic Management Journal, Academy of Management Review, Organization Science, Industrial and Corporate Change, Marketing Science and the Journal of Industrial Economics. He is an active reviewer for a number of journals and a frequent presenter and discussant at strategy conferences.