Songcui Hu is a third year Ph.D. student in Strategy and Entrepreneurship at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Her research interests include bounded rationality, organizational learning and adaptation, strategy, cognition, heuristics, and risk taking in organizational decision making. More specifically, she focuses on how firms learn, make decisions and capture opportunities in fast-moving, unpredictable environments. Her current work examines how much and how fast firms learn from their historical and social (reference groups’) experience, how firms set their aspiration levels under changing environment, and how firm and industry effects matter in learning/adapting speeds. She holds a Bachelor degree in Marketing and Management and a Master’s degree in Business Administration both from Zhejiang University, China.